minimal
CLIENT:
Minimal By CasaForte
WE DELIVERED:
Brand Identity Design
ROLE:
Branding, Art Direction & Graphic Design
PHOTOS:
AND Visual Studio & Sebastián Espinoza
DATE:
2022
context
Since its establishment in 2017, Minimal by CasaForte has been redefining the architectural landscape with its innovative approach to sustainable construction. As a leading architecture firm, Minimal prioritizes eco-friendly practices and pioneering construction systems.
Their commitment to sustainability extends beyond mere design; it permeates every aspect of their work, revolutionizing traditional architectural paradigms. With a focus on eco-consciousness and portability, Minimal continues to push the boundaries of architectural innovation, setting new standards for the industry.
design value
In response to Minimal's commitment to sustainability and innovation, And Visual Studio crafted a brand identity that reflects the company's values and aspirations. The logo and brand applications embody the essence of Minimal's lightweight and environmentally friendly construction systems, while also conveying a sense of modernity and sophistication.
Through clean lines, organic shapes, and a muted color palette inspired by Pantone references, the brand identity communicates Minimal's dedication to minimalism, sustainability, and architectural excellence.
Process
The design process for Minimal began with a thorough understanding of the company's ethos and objectives. Through collaborative discussions and iterative design iterations, And Visual Studio developed a concept that resonated with Minimal's vision. By prioritizing simplicity, sustainability, and innovation, And Visual Studio ensured that the final brand identity captured the essence of Minimal's architectural philosophy while also distinguishing it in a competitive market.
