AFEM
CLIENT:
AFEM
WE DELIVERED:
In collaboration with ARA Studio Design Brand Identity Re-Design
ROLE:
Branding & Graphic Design
PHOTOS:
ARA Studio Design & AND Visual Studio
DATE:
2024
context
The collaboration with the Feminist Association of Medical Students (AFEM) Ecuador, in partnership with ARA Design Studio, aimed to address design flaws in their existing visual identity.
We crafted a typographic logo paired with an iconic symbol of a stethoscope intertwined with a power hand. The dual typefaces in the logo feature one specially modified to accentuate the letter "F," underscoring the feminist aspect. This typographic blend aims to convey harmony and unity, reflecting the association's solidarity. The isotopic element, combining a stethoscope with a feminist power hand, symbolizes the union of medicine with feminism. It represents women's power to heal, empower, and take control of their narratives.
design value
Minimal by CasaForte, an architecture firm, epitomizes innovation and sustainability in the construction industry. Since its inception in 2017, Minimal has been at the forefront of developing eco-friendly and easily transportable construction systems, revolutionizing architectural design.'s dedication to minimalism, sustainability, and architectural excellence.
Beyond aesthetics, this design serves as a potent call to action. With alarming statistics from the Ecuadorian Institute of Statistics and Census revealing that 19% of women in Ecuador experience violence in educational settings, and even more concerning figures within medical education, AFEM's mission becomes paramount. Their commitment to supporting victims and combating violence in classrooms is encapsulated in their motto, "Because education will be feminist or it won't be."
Process
The design process for Minimal began with a thorough understanding of the company's ethos and objectives. Through collaborative discussions and iterative design iterations, And Visual Studio developed a concept that resonated with Minimal's vision. By prioritizing simplicity, sustainability, and innovation, And Visual Studio ensured that the final brand identity captured the essence of Minimal's architectural philosophy while also distinguishing it in a competitive market.
