AND visual Studio
CLIENT:
AND Visual Studio
WE DELIVERED:
Brand Identity Package
ROLE:
Design Lead
PHOTOS:
Visual Representations
DATE:
2024
context
AND Visual Studio embarked on a transformative journey to redefine its brand identity, reflecting its evolution and vision for the future. As a multidisciplinary design studio specializing in graphic design, interiors, and multimedia, it was imperative for the brand to have an identity that not only resonates with its diverse portfolio but also stands out in a competitive market.
The need for a fresh and cohesive brand image became evident to represent the studio's innovative spirit and commitment to delivering exceptional design solutions.
design value
The new brand identity of AND Visual Studio encapsulates the essence of chromatic aberration and minimalism. The logotype, a distinctive typographic representation, features the studio's name alongside a chromatic aberration effect, symbolizing the studio's penchant for pushing boundaries and creating unique visual experiences.
Complementing this is the logo symbol, which ingeniously uses the 'D' from 'AND' to craft a smiley face, reinforcing the studio's friendly and approachable demeanor. This combination of elements results in a brand identity that is both aesthetically pleasing and conceptually rich, reflecting the studio's ethos of blending innovation with accessibility.
Process
The branding process commenced with extensive research and ideation sessions to understand the studio's core values, target audience, and market positioning. Sketching and conceptualizing various design elements helped in visualizing the brand's identity. The chosen typographic elements underwent meticulous refinement to achieve the desired balance between readability and visual impact. Iterative design reviews and feedback loops ensured that the final design resonates with the studio's vision and appeals to its audience. The final deliverables included a comprehensive brand guideline, detailing the usage of the logo, color palette, and typography, ensuring consistency across all touchpoints.
